The industry's calendar — finally in one place.
Retail Auto Events is a project from More Than Cars and built to serve the Dealers and Industry Partners working to make this an industry people fight to join.
Auto retail runs on events. The information never lived in one place.
NADA sets the year's agenda. Twenty Groups quietly move the margin on every store in the country. A regional dealer meetup is sometimes the most honest hour of a manager's quarter. Webinars from OEMs, vendors, and trainers fill in the rest.
But there has never been a single, trusted, indexed place to find all of it. The information was scattered across vendor emails, trade-press calendars, LinkedIn posts, and group texts. Dealers missed things they would have attended. Organizers struggled to reach the audience they exist for.
One operating calendar — vetted, categorized, searchable.
Vetted
Every event reviewed by editors before it's listed. No spam, no inflated webinars, no pay-to-place.
Categorized
Conferences, training, webinars, meetups, trade shows, workshops — sorted the way operators actually search.
Searchable
Indexed for the industry. Filter by category, date, or geography. Subscribe for the monthly briefing.
More Than Cars — an auto industry movement.
More Than Cars is an automotive brand strategy and storytelling agency — home to a daily Media Network, a Creative Shop, and ASOTU CON.
We spend our days with the operators, leaders, and creators who move the industry forward. We kept hearing the same gap — nobody could find every event that mattered, and organizers couldn't reach the right rooms. So we built Retail Auto Events to fix it, as a service to the industry we work in every day.
Three commitments that won't change.
Free for both sides of the marketplace
Free for attendees to browse and subscribe. Free for organizers to submit. The product gets better when more of the industry shows up.
Editorial discipline on what gets featured
Humans review every submission. Featured slots are earned, not bought. If it doesn't serve operators, it doesn't get the spotlight.
Industry event coverage you can count on
Updates and articles to keep you ready for the events around the corner. Shopping and event guides for every type of attendee.
Every event that matters — in your inbox and your calendar app.
One monthly briefing. A private feed for Google, Apple, or Outlook so new events flow in automatically. Free, no spam.