ASOTU CON 2027

ASOTU CON brings together dealers, OEMs, industry partners, technology leaders, and retail automotive professionals for several days of learning, connection, and forward-looking conversation. Dealers can expect keynotes, panels, breakout sessions, networking opportunities, and candid discussions focused on the realities of running and growing a dealership today. Attendees will gain insight into what’s changing across automotive retail, from customer expectations and technology adoption to leadership, team development, marketing, fixed ops, sales process, and business growth. More importantly, ASOTU CON gives dealers space to compare notes with peers, discover new solutions, meet trusted partners, and return home with ideas they can actually use. For dealers, the value is simple: better conversations, stronger connections, sharper strategy, and renewed energy for leading their teams and serving their customers.